ATA 2013: An expanding meeting for a maturing telemedicine industry
April 30, 2013 in Medical Technology
In 2013 the American Telemedicine Association celebrates its 20th anniversary as the leading medical society and trade group in the telemedicine and mHealth space. This year we also host our 18th Annual International Meeting Trade Show.
Over the past 20 years, the association and the meeting have grown dramatically, and 2013 is no exception, with significant projected increases in both membership and conference attendance. One of the major catalysts for this growth is the increasing diversification and maturation of telemedicine – both as a clinical practice and an industry segment. 2013 represents a watershed moment for telehealth, and the ATA 2013 Annual Meeting has expanded to reflect and promote the changing face of telemedicine services.
Telemedicine has been around for 40 years, and the practice of remote healthcare has grown aggressively over the last decade. Accordingly, the program for the ATA 2013 meeting has changed to meet the emerging ubiquitous telemedicine ecosystem. Our focus is no longer on pilot projects or small patient satisfaction studies — the fundamental merits of telemedicine have long been quantified. Instead, the meeting explores ways to maximize the established value of telehealth and mHealth services through the promotion of known best practices, proven business models and innovative delivery practices.
The ATA 2013 Educational Program is organized into seven thematic tracks, each of which address key focus areas for the ongoing development of telemedicine:
- Best Practices and Service Delivery Models – Drawing on decades of experience and research to highlight what works best for patient care and provider efficiency.
- Finance and Operations – Models for building sustainable and profitable telemedicine programs and for integrating telehealth into mainstream healthcare delivery.
- Innovations – Previewing the future of telemedicine and healthcare by showcasing the tools and applications on the cutting edge of remote medical technology.
- Outcomes and Evidence – Empirical research and longitudinal studies that establish a growing knowledge base supporting the case for telemedicine.
- Pediatric Telehealth Colloquium – A focused exploration of how telemedicine technologies can support our youngest – and most vulnerable – patient population.
- Public Policy – Opportunities and barriers created by public policy at the federal and state level, as well as collaborative measures to influence government decision-makers.
- Industry Executive Sessions – A C-suite, high-level discussion of the corporate world of telemedicine, focusing on delivering value-added telehealth services and generating profit.
The individual presentations within each track focus on different medical specialties and discuss an array of technologies (mHealth, in particular, is a definite technology trend in the 2013 program.) This diversity illustrates the incredible breadth and depth of telemedicine technologies within our healthcare systems.