FDA Seeks Contractor To Monitor Social Media Discussions
March 3, 2014 in News
Last week, FDA posted a notice on the Federal Business Opportunities website announcing that it is seeking a contractor to monitor social media discussions on prescription drugs and other FDA-regulated products and to determine how social media posts change in response to FDA risk warnings, NextGov reports.
According to the notice, FDA is seeking a contractor that can provide the agency with historical information about social media conversations on FDA-regulated products, including:
- Tobacco; and
- Medical devices.
FDA also wants the selected contractor to track future shifts in conversation tone and volume (Marks, NextGov, 2/28).
Specifically, the notice states FDA’s objectives are to:
- Analyze social media to provide baselines on consumer feelings before FDA communications;
- Analyze consumer feelings on social media after FDA communications;
- Conduct in-house social media monitoring; and
- Monitor Social media for early detection of food-borne illness and adverse events (FBO notice, 2/25).
In addition, the notice states that the contractor should be able to track:
- Discussion volume over time;
- Top sources of social media discussions;
- Popular forums for discussion on FDA topics;
- Top-cited news stories;
- Overarching themes of discussions;
- Word clouds or message maps;
- Samples of consumer comments; and
- Sentiment analysis (NextGov, 2/28).
In September 2013, FDA awarded a similar contract to IB5k to analyze its social media presence (iHealthBeat, 9/24/13).