Survey: Patients Want Pharmaceutical Information Digitally

April 8, 2014 in News

Individuals using pharmaceutical services want to obtain their medication information through mobile and web-based channels, according to a survey by Accenture, MobiHealthNews reports.

Report Findings

For the report, researchers surveyed 2,000 U.S. adult residents who have incomes of $25,000 or more.

The report found that when receiving medication information from a pharmaceutical company:

  • 69% of respondents wanted to be reached via email;
  • 66% of respondents wanted to receive information in print form;
  • 48% of respondents wanted to be reached via websites;
  • 44% of respondents wanted to be reached through mobile devices; and
  • 38% of respondents wanted to be reached through social media channels.

When receiving information from pharmacists, the report showed:

  • 73% of respondents wanted to be reached via email;
  • 72% wanted to receive information in print form;
  • 64% wanted to be reached via websites;
  • 38% wanted to be reached through a mobile application; and
  • 15% wanted to be reached on social media platforms.

The report also asked respondents what information they were receiving and what information they wanted to be receiving. It found that the demand exceeded the supply for nearly every service.

Specifically, it found that:

  • 63% of respondents wished to receive rewards program information, but just 10% were actually receiving such information;
  • 53% of respondents wished to receive additional product information, but just 48% were actually receiving such information;
  • 51% of respondents desired financial assistance, but just 10% were actually receiving assistance;
  • 35% of respondents wished to receive measurement tracking and alert support, but just 20% were actually receiving it;
  • 29% of respondents wanted access to patient support forums, but just 16% had such access;
  • 28% of respondents wanted access to clinical trials, but just 7% actually had access; and
  • 28% of respondents wanted physician referrals, while 42% reported receiving them.

For patients who wanted and were receiving access to the services, the report found high levels of satisfaction.

It found that of such individuals:

  • 80% were satisfied with product information;
  • 79% were satisfied with measurement tracking and alert;
  • 63% were satisfied with access to clinical trials; and
  • 63% were satisfied with financial assistance.

It also found that 64% of patients were willing to divulge personal health information to receive access to services they want (Comstock, MobiHealthNews, 4/7).

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