Kickstarter Tightens its Restrictions Against Health, Fitness Projects

June 7, 2014 in News

Kickstarter, a popular crowdfunding website, recently released new restrictions on projects related to health or fitness, MobiHealthNews reports.

Details of the New Rules

Specifically, the website now prohibits any project that is “heavily regulated” and “any item claiming to cure, treat or prevent an illness or condition.”

According to MobiHealthNews, the crowdfunding website has an “inconsistent history of rejecting medical and even fitness projects.”

Observers say it remains unclear how the new language will be applied to fitness or health projects. A strict reading of the rules could categorize devices targeting obesity and diabetes as an “illness or condition,” while devices or applications that aim to track an individual’s fitness activities could be considered preventive, according to MobiHealthNews.

Kickstarter has yet to comment on the new regulations, but observers say it is likely that the website is worried about receiving bad press from projects that fail to live up to their claims.

Although fraud is possible in any project, in the medical-related fraud could be more dangerous and harder for the public to identify, MobiHealthNews reports (Comstock, MobiHealthNews, 6/4).

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