How do you use social media?

August 12, 2014 in Medical Technology

August 12, 2014 AT 12:26 PM

One of the advantages of social media platforms is that they can be used in many different ways. Not surprisingly, that flexibility is also one of the biggest challenges, as many healthcare providers want to develop a social media strategy but theyre not quite sure where to begin.

One way to develop an effective and appropriate strategy is, naturally, to see how other people, both providers and patients, are using social media, or digital media in general. For example, a 2012 survey by the Pew Research Center revealed that chronic disease patients were more inclined to sign up to receive email updates or alerts about health or medical issues, or to post health-related questions or share their own personal health experiences online.

With an eye toward helping healthcare stakeholders better understand their options when it comes to social media, HIMSS Future Care and the Center for Connected Medicine will be hosting a Twitter chat, on August 27th, at 12:00 PM EST, organized under #futurecare, that will take a look at the range of social media options available to patients and providers alike.

Among the topics to be discussed are how social media can best be utilized to help providers transition from volume-based to value-based medicine, and what metrics can be developed to measure the connection between social media and healthcare outcomes.

Our guests for the conversation will be Rasu Shrestha, MD, (@RasuShrestha) UPMCs Chief Innovation Officer, and Andrew Watson, MD, (@arwmd) Chief Medical Information Officer of UPMCs International and Commercial Services Division, and Medical Director of the Center for Connected Medicine.

Its clear that social media is going to play a key when it comes to connecting patients and providers and moving both toward better healthcare outcomes. But its also clear that there are many questions yet to be answered. We hope youll join us on August 27th, at 12 PM EST, as we work to develop those answers by tapping into the insights of experts from across the healthcare sector.

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