Health plays big in Apple launch

September 9, 2014 in Medical Technology

Editor’s note:

Apple CEO Tim Cook just revealed Apple Pay. It could make the wallet — with all its credit cards — a thing of the past. Healthcare IT News is streaming the event live, and will have more details as they occur. Expected today are HealthKit, iWatch and an app called Health.

The Mayo Clinic is expected to take the stage today when Apple CEO Tim Cook unveils Apple’s much-anticipated new products.

“When Apple Inc. unveils new products Tuesday, one of the tech industry’s most anticipated events of the year, it will have Mayo Clinic at its side to encourage people to use smartphones, and possibly a smartwatch, to monitor health,” the Minnesota Star Tribune reported this morning.

It won’t be the first time the Mayo Clinic and Apple have worked together. Back in June when Apple announced its HealthKit, the digital giant touted its work with the Mayo Clinic on an app called Health – and the app is among the products to be unveiled today, along with the “bigger and faster” iPhone 6 and, according to several reports, an iWatch.

The iWatch is something else that might garner a Mayo Clinic endorsement as a health tool for improving and maintaining health.

“For healthcare providers like Mayo, the opportunity for exposure on a smartphone can attract new patients and reinforce ties to existing ones,” The Star Tribune article noted.

Apple also forged a partnership with EHR maker Epic around an app Epic named Haiku, which gives doctors access to patient records. 

Related stories:

Apple’s new release features Mayo app

Can Apple’s HealthKit deliver security?

My wish list for Apple’s HealthKit initiative

What’s in store for Apple’s HealthKit?

Mayo taps Watson for clinical matching

How will hospitals tap Apple-IBM tech?


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