Walgreens has high hopes for pop health

November 18, 2014 in Medical Technology

Adam Pellegrini has been working on population health for his entire career, and at long last he’s starting to reap the fruits of that labor.

As Walgreens’ vice president of digital health, Pellegrini and his team have managed to mix wearables, gamification and evidence-based medicine in such a way as to provide a successful, seamless, holistic approach to health for customers.

“To us,” he said, “it’s of the utmost priority – getting folks active and engaged in their overall health.”

Pellegrini is one of a host of panelists who will be sharing success stories at the Second Annual mHealth Summit Pharmaceutical, Pharmacy and Life Sciences Roundtable on Wednesday, Dec. 10, at the mHealth Summit 2014.

Roundtable planners say the event promises to offer “an open exchange of cross-sector insights for advancing outcomes-driven mobile and connected health strategies.”

Walgreens, for its part, recently launched a series of initiatives designed to engage customers. The newest is a program whereby patients record their healthy habits via a wearable device (either from Walgreens or another vendor) to receive bonus points. More than 100,000 customers are taking to the program with gusto, Pellegrini said.

Earning bonus points and trading them in for rewards is a form of gamification, Pelligreni said.  Ideally, he said, people begin to think that earning points – and, thereby, tracking their health – is fun, rather than tedious.

It’s all part of what Pellegrini calls “omni-channel digital health,” and he said Walgreens is working to become a leader in this next wave of wellness care.

“The key is that we’re not just selling a device. We don’t want this to be episodic. We’re trying to make population health go mainstream,” he said. “Making something easy, convenient and rewarding drives patient engagement.”

The mHealth Summit 2014 runs from Dec. 7-11 at the Gaylord National Resort and Convention Center just outside Washington, D.C. Register here.

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