Few Consumers Interested in Payer-Based Mobile Wellness Programs
June 9, 2015 in News
Less than one third of insured consumers said they would participate in an insurer-based wellness program requiring the use of a mobile application, according to a new survey, MobiHealthNews reports.
The survey was commissioned by HealthMine, a consumer engagement technology company, and conducted by Survey Sampling International. It polled 1,200 consumers with individual or employer-sponsored coverage.
The survey found that while 89% of respondents said they use a smartphone and/or tablet, only 30% said they would participate in a wellness program offered by their insurer that required them to use a mobile app to track their health.
Further, just 18% of respondents said they preferred to use mobile apps to learn about health, wellness and lifestyle information.
Among consumers already using smartphones and mobile apps within the last six months:
- 21% said they had used apps for fitness tracking;
- 16% said they had used apps for calorie counting;
- 14% said they had used their smartphone for general health reference;
- 11% said they had used their smartphone for nutritional reference;
- 9% said they had used an app for stress management;
- 8% said they had used an app to find a doctor;
- 8% said they had used an app for prescription drug reference;
- 4% said they had used an app for disease management; and
- 4% said they had used an app for smoking cessation.
Bryce Williams, CEO and president of HealthMine, said the findings suggest that “[e]ven though mobile applications have incredible potential to help consumers manage their health, they are still in the early stages of growth” (Comstock, MobiHealthNews, 6/8).