Few Consumers Interested in Payer-Based Mobile Wellness Programs

June 9, 2015 in News

Less than one third of insured consumers said they would participate in an insurer-based wellness program requiring the use of a mobile application, according to a new survey, MobiHealthNews reports.

The survey was commissioned by HealthMine, a consumer engagement technology company, and conducted by Survey Sampling International. It polled 1,200 consumers with individual or employer-sponsored coverage.

Survey Findings

The survey found that while 89% of respondents said they use a smartphone and/or tablet, only 30% said they would participate in a wellness program offered by their insurer that required them to use a mobile app to track their health.

Further, just 18% of respondents said they preferred to use mobile apps to learn about health, wellness and lifestyle information.

Among consumers already using smartphones and mobile apps within the last six months:

  • 21% said they had used apps for fitness tracking;
  • 16% said they had used apps for calorie counting;
  • 14% said they had used their smartphone for general health reference;
  • 11% said they had used their smartphone for nutritional reference;
  • 9% said they had used an app for stress management;
  • 8% said they had used an app to find a doctor;
  • 8% said they had used an app for prescription drug reference;
  • 4% said they had used an app for disease management; and
  • 4% said they had used an app for smoking cessation.

Bryce Williams, CEO and president of HealthMine, said the findings suggest that “[e]ven though mobile applications have incredible potential to help consumers manage their health, they are still in the early stages of growth” (Comstock, MobiHealthNews, 6/8).

Be the first to like.
VN:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)

Article source: http://feedproxy.google.com/~r/Ihealthbeat/~3/gx41YPXVbmE/few-consumers-interested-in-payer-based-mobile-wellness-programs

Be Sociable, Share!
Bookmark and Share

Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>